Fiesta in the Morgan

Visual identity, illustration, motion/activation

For the 2025 Fiesta Bowl, REVELxp’s Premium Experiences team needed a new visual identity for the Fiesta in the Morgan experience. I developed a custom logo, iconography, and color palette inspired by the evening’s theme, creating a visual system for the event space. The completed identity was handed off to the team for implementation across the experience. In collaboration with a motion designer, I also developed a parallax-animated backdrop and adapted the design for multiple display formats. Custom buttons featuring the event logo and typography were designed for guest gifting.