OUT at the Movies

Visual identity and copywriting

OUT at the Movies International Film Festival in Winston-Salem, NC celebrated its 10th anniversary in 2023 and wanted a new visual identity for the festival, along with a special anniversary mark. For the primary logo, I pulled inspiration from the shape of a film strip, deconstructing it into simple geometric forms. The goal was to create something clean, evergreen, and visually strong in its simplicity.

I developed a new color palette inspired by the LGBTQIA+ rainbow, shifting the colors into softer, more muted tones without becoming pastel. Each color was named after a prominent queer film. As part of the brand overhaul, I also wrote a brand manifesto to establish the voice and spirit of the new identity.